The (Boston) Hills are Alive with Photography!
We had two challenges facing us during the concepting stage of this poster shoot. The first was just how iconic the Julie Andrews poster was. We tried a number of concepts that shied away from anything that looked too much like Ms. Andrews spiraling in an alpine meadow. But, ultimately, we decided that we wanted to take advantage of the recognition of the original marketing. We just needed to update it to a more modern feel.
Our second challenge was the December 2013 Carrie Underwood televised version. While I haven’t actually seen that production, the posters and marketing that I saw was also trying for a modern feel. We wanted our posters, cards and all to feel warmer than the Underwood versions, to better support the core concepts of the piece.
Richard Repetta, the director, was in the studio to supervise the shoot.
The photoshoot was done in studio, with a clean background for silouetting. The sky and meadow were simple gradients. And the clouds were added with my favorite clouds brushes.
As always, my thanks to Kristin MacDougall, Marie Wardell, Jesse Martin, Susanna Crampton and all of the great people at the Footlight Club who pour their blood, sweat and tears into each production over there.
You should really go and check out the show!