Editorial Portraits on Set
One of my hats as a photographer on theatrical sets is to create images that can be used by reviewers, bloggers and other media, to aid in their efforts to develop content about my clients.
Sometimes, the publication doing the reviewing or article about the company will send their own photographer. This is almost always a good thing. However, sometimes, depending on the editorial schedule and the publisher’s budgets, they will hand the reporter a camera or even go with a smart phone snapshot. This is not as ideal.
It often leads to an interesting conversation about why a particular image was chosen for publication or why the story didn’t run at all. Obviously, not a fun conversation.
The best marketing defense you can have to this is to be able to offer the publication a high quality image to go with the story. They get a great image to run with their story (and their ads!) and you get a great mention in the press.
The images here were created to help promote the Boston Teen Acting Company’s latest production at the Boston Playwright’s Theatre. The images are also doing double duty to promote the careers of Director Jack Serio and playwright MJ Halberstadt.
Photography used for marketing is, as always, an investment. And, building a media library of images that can be used on web sites, blog posts, press releases and articles is building an investment the future of your company and yourself.